Taipei Blue
Taipei Blue is XTRA's thermal flask brand launched in Taiwan, known for its unique design, practical functionality, and high-quality materials. The brand embodies a blend of modern lifestyle and Taiwan's cultural essence, offering consumers stylish and functional thermal flask options.
Brand Highlights
-
Design Inspiration
Taipei Blue integrates elements of Taiwan’s urban culture and natural landscapes, drawing from Taipei's vibrant street scenes, scenic mountains, and traditional art to showcase its local identity.
-
Quality and Craftsmanship
XTRA ensures the highest production standards for Taipei Blue thermal flasks, delivering excellent insulation and durability. All products are made from eco-friendly materials, emphasizing sustainability.
-
Market Positioning
Positioned in the mid-to-high-end market, Taipei Blue caters to urban professionals, outdoor enthusiasts, and consumers who value lifestyle quality. In Taiwan, it represents not just functionality but also an aesthetic approach to everyday life.
Performance in the Taiwanese Market
-
Consumer Recognition
With its innovative design and reliable quality, Taipei Blue has quickly earned consumer trust, becoming an essential part of daily routines for many.
-
Brand Activities
Taipei Blue regularly hosts experiential events in Taiwan, such as “Urban Walk” exhibitions and outdoor lifestyle camps, enhancing interaction between consumers and the brand.
-
Market Expansion
The brand is now available through various retail channels, including department stores, lifestyle boutiques, and online platforms, reaching a broad audience.